How to make more money online selling products with these 4 types of product photography

Having worked as a Dallas branding photographer for over 5 years, I’ve had the opportunity to work with various product-based and ecommerce businesses, capturing content that helps sell their products. While collaborating with these brands, I’ve become more than just a product photographer; I’ve become a content creation partner who understands what amazing product photography consists of and how to create it. Product photography is about much more than just taking photos of a product to showcase its features. It’s about building a genuine connection with your customers, presenting them with a solution to their problems, and offering a glimpse into their ideal lifestyle.

It took me some time to implement these principles into my own product photography, and now I want to help you save your time by sharing four essential types of product photography shots that you absolutely need to get for your product business.

 

1. Photos to Help Your Customers Envision Using Your Product

Allow your clients to visualize how they can incorporate your products into their daily lives, whether it’s in their home, kitchen, or office. By creating content that includes real-life scenarios, you can show your clients how your product easily fits into their world. For example, if you have a skincare brand, you can showcase your products being used in someone’s skincare routine while they are in their bathroom. By showing what it looks like to use the product and the results of radiant skin, you allow your customers to easily see themselves having a similar experience.

It’s important to remember to keep your target audience’s needs, desires, and lifestyle in mind. Showing your product in action not only helps your customers envision themselves using your product, but it also allows you to create a connection with them because they can see that you understand what it’s like to be in their shoes and you want to help them by providing them with products that genuinely make their life better.

Here, we are showcasing a beautiful handmade wallet in-use with a customer placing Euros in his wallet.

 

 

2. Photos That Showcase How Your Products Get Your Customers To Their Ideal Lifestyle

When you’re creating content for your product, it’s important to position it as a tool that will help your customers get closer to achieving their dream lifestyle. To do this, you need to understand your customers’ dreams and aspirations. Once you’ve done your research, paint a picture of what it feels like to own and use your products, ensuring that the experience you’re demonstrating aligns with your customers’ goals and aspirations.

For instance, if you sell homemade home décor items, showcase people sitting and spending time with loved ones in a cozy and comfortable living room. By connecting your product to your customers’ desired lifestyle and demonstrating that your product is the pathway to that lifestyle, your customers will value and appreciate your products as important parts of their dream life.

Below, we are showing this customer’s ideal lifestyle of a happy, healthy morning using these supplement products in her morning coffee.

 

 

 

3. Photos to Take Your Customers Behind-the-Scenes

Share the story behind your products by capturing content of their creation. It’s important to remember that people want to buy from people, and they certainly don’t want to feel like they’re being sold to by a complete stranger. Showcasing the hard work and human element behind your brand builds trust, authenticity, and connection. Document the craftsmanship, attention to detail, and passion that goes into making each product. For example, if you sell jewelry, capture detailed content of you making your items and even wearing some of the pieces yourself. By sharing your journey and demonstrating the care invested in your products, your customers will develop a stronger emotional connection to your brand and your products, and they will be more likely to invest in them as well.

Here, we showcased this florist hand-wrapping all her bouquets in her custom build VW flower truck. 

 

 

4. Photos that Capture Your Client’s Delivery/Packing Experience

Your customer experience doesn’t end when your customer purchases your products, so it’s important to show them what to expect when they receive their product. Capture images of your packaged products, whether it’s an elegantly wrapped box, eco-friendly materials, or a thoughtful package with a handwritten note (personally, I love receiving packages with notes!). Visualize the moment of unboxing and capture the excitement of receiving your product at the doorstep. By showcasing this part of your customer’s experience, you create a sense of anticipation and excitement. Customers want to feel special and appreciated, and these type of images convey that attention to detail and care

 

 

Adding these four elements to your product photography will help you create content that resonates with your customers. They will not only feel drawn to your product but also understand and look forward to how your product will genuinely change their life. If you’re looking to get amazing product photography for your products, and prefer to entrust the process to an experienced photographer, feel free to send me a message at info@moniknormandphoto.com. I would love to learn more about you and your product!