BRANDING PHOTOGRAPHY

As a Dallas branding photographer, I’ve had the opportunity to work with a lot of entrepreneurs and businesses making a difference in their communities. While every business can benefit from branding photography, service-based businesses can find it especially helpful. Speaking from experience, I know that businesses with expertly curated branding photography receive more exposure, inquiries, and ultimately: sales. How do you sell more of your services, you might ask? We focus on selling an experience – and the sales/bookings/clients will follow.

When opening a business, it’s important to have on-brand content for your website, social media, and business listings (i.e. Google). Service-based businesses need their brand content to accurately portray the experience and results their future clientele could expect from working with them. That’s where I come in: to help with covering all 6 of the bases you need to promote a service-based business online and within your community. Want to know more? Follow along with the Vital Motion Chiropractic branding session as a case study.

VITAL MOTION CHIROPRACTIC

Vital Motion Chiropractic is the Frisco, Texas practice of husband and wife team, Dr. Kendra Larrington and Dr. Garrett Larrington. Specializing in neurology chiropractics, prenatal and pregnancy chiropractic care, and functional medicine, Vital Motion is committed to seeing children thrive, pregnant women feel empowered, and families prosper with a fully functioning nervous system through chiropractic care. As a newer practice, the team at Vital Motion recognized the need for professional branding photography. Their intentions? To ditch impersonal stock photos and update their website with professional headshots and in-action branding photos of their services instead. 

1) PROFESSIONAL HEADSHOTS:

As a service-based business, you’re selling an experience with you and your expertise to your client base. Future clients will want to know who they’ll be trusting with their care before they decide to work with you, which is why headshots on your website are so important. A professional headshot is your first impression of potential new clients. As a headshot photographer, I strive to provide you with a variety of angles, distances, and poses (including a few fun, personality-packed ones) so you can have a versatile gallery for various purposes such as header images, about page content, and social media websites like LinkedIn and Instagram

2) SPOTLIGHT YOUR SPACE:

For a service-based business, having professional photos of your office can be just as important as a great headshot. Just as future clients want to know who they’ll be working with, they also want to know that the space in which you conduct business can accommodate their needs and fits their expectations. Professional photos of your building and office can help clients navigate where they’re going and help them visualize their experience at your location. While exterior brick-and-mortar shots are important for a website’s home page or social sites like Yelp, it’s the indoor office setup and equipment that will help your clients know what to expect. This is a great way to spotlight high end or specialty equipment unique to your business. Remember, when you’re able to sell the experience your clients want, then your business becomes that much more desirable.

3) HIGHLIGHT YOUR PRODUCTS:

If there’s particular equipment or products you promote to your clients then you want to make sure you highlight these on your website. When possible, I always recommend taking photographs of your products in use. A great way to do this is to demonstrate how they’re used on a model or on yourself. For other types of products – like pills, oils, or serums – you’ll want to photograph the product in good light with a clearly visible label. For this photoshoot we chose to have Kendra holding the products, illustrating her trust in the products.

4) VISUALIZING THE SERVICES:

A session with a medical professional is quite different than a day at the salon. Sometimes people are even nervous about going to the doctor. By incorporating model patients, we were able to portray Vital Motion as a safe, welcoming place where clients would be handled with care. During our branding session, we highlighted what a chiropractic adjustment would look like and captured the demeanor the doctors use when working with patients. Pictures like these not only come in handy for promo ads, booking pages, and service listings, but it also gives a nice personal touch to the “About Us” page on your website. In addition to showing prospective clients what they can expect from working with you, service photos also show how your business stands out against the competition! 

 

 

5) THE CLIENT EXPERIENCE: 

Nothing is more important to me than my own clients’ experience, which is why I know it matters to you too. One of my jobs as your branding photographer is to highlight the experience you strive to provide to your client base. One of the best ways to do that is to capture the experience organically by bringing a model “client” with you. During my branding session with the Vital Motion Chiropractic, we used models that accurately represent the type of patients Kendra and Garrett work with at their practice. It was especially important to them to show their work with children and infants as that is part of their chiropractic specialty. Again, another way we created a vision of how their practice stands out within their community. 

6) INFUSE BRAND PERSONALITY:

Adding a bit of personality to your photos is the easiest way to make yourself more relatable to your client base. Through wardrobe, backdrop, color palettes, and the use of props we can find easy ways to portray who you are to your clients in a natural way. At the end of the day, you want your brand to stand out. We did this at Vital Motion by photographing Kendra and Garrett happily chatting with clients, posing together as a couple, and standing by a cute sign in their office that displays their company motto! By infusing a bit of your unique personality into our branding session, we will highlight how your brand pops against the competition!    

I hope this case study is helpful for your future branding session! Remember, your branding photographer is always there to help make your unique vision a reality. If you’re ready to book your next branding session, email me here! I’d love to work with you!